COMM 451 - Capstone in Communications Consulting

Credit(s): 3
Prerequisite(s): ENGL 112, PSYN 250, MEDA 385, COMM 398, COMM 220, COMM 330, COMM 370
This course introduces students to the systematic process of conducting the communications audit used for identifying the strengths and weakness of an organization’s communications operation. As Communication Studies majors, students will act as expert consultants by working directly with a professional organization or business to evaluate their internal and external communications practices and other relevant media. This process includes determining key areas to be audited, evaluating past communications in the company, such as press releases, examining processes of interaction with clients/customers, and assessing the various media coverage of the organization. Students will also learn to work within the team-oriented, deadline-driven environment to develop a Group Research Report and Presentation that will offer specific recommendations for the participating organization on refining and maximizing their communication strategies and practice.