Feb 26, 2024  
Mercy College 2019-2020 Undergraduate Catalog 
    
Mercy College 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 440 - Marketing Research


Credit(s): 3
Prerequisite(s): ECON 125 ; MGMT 225 ; MKTG 220 .
The design, implementation, and analysis used by marketing research is discussed. Market identification, surveys, sampling procedures, sales parameters, product and consumer information are topics that are investigated.



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