Apr 23, 2024  
Mercy College 2019-2020 Undergraduate Catalog 
    
Mercy College 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 220 - Principles of Marketing


Credit(s): 3
An introduction to marketing as a functional area of business enterprise, and an analytical survey of the problems encountered in developing, pricing, promoting and distributing goods and services. Emphasizes the role of the consumer in the marketplace.



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