Feb 26, 2024  
Mercy College 2019-2020 Undergraduate Catalog 
    
Mercy College 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 350 - Media and Entertainment Marketing (formerly “Entertainment Marketing”)


Credit(s): 3
Prerequisite(s): MKTG 220 .
Upon completion of this class, students will have a solid understanding of how marketers and media/content suppliers develop effective strategies, leveraging omni-channel platforms. In addition to traditional media this probes utilizing branded entertainment and other content-driven platforms in pursuit of reaching today’s consumers through multiple touch-points at home, at work and throughout the marketplace.



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