May 26, 2024  
Mercy College 2020-2021 Undergraduate Catalog 
    
Mercy College 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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SPMG 330 - Sport Marketing


Credit(s): 3
Prerequisite(s): MKTG 220 .
This course focuses on the marketing mix and its unique application to the sport enterprise. It is designed to give students an understanding and appreciation for the marketing process as it relates to sports. Emphasis is on sales and marketing strategies for professional, intercollegiate, and amateur sports, as well as on health and athletics facilities, and special events. Special topics will include the development of a marketing strategy, promotion, sponsorship, sales, advertising and licensing. The course also deals with ethical issues and international sport marketing.



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