Mar 29, 2024  
Mercy College 2020-2021 Undergraduate Catalog 
    
Mercy College 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 220 - Principles of Marketing


Credit(s): 3
An introduction to marketing as a functional area of business enterprise, and an analytical survey of the problems encountered in developing, pricing, promoting and distributing goods and services. Emphasizes the role of the consumer in the marketplace.



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