MKTG 348 - Art of Selling (formerly “Sales Management”)

Credit(s): 3
Prerequisite(s): MGMT 255; MKTG 220.
Sales is one of the most critical functions of any business. From developing required soft skills (professional speaking, writing and presenting) to understanding the strategic relevance of how sales drives revenues, today’s business student must have a complete working knowledge of how companies build, operate and market this important (often entry-level) discipline.