Mar 28, 2024  
Mercy College 2020-2021 Undergraduate Catalog 
    
Mercy College 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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INBU 375 - International Marketing


Credit(s): 3
Prerequisite(s): MKTG 220 , INBU 250 .
The international dimensions of marketing. Topics include: the international environment of international marketing, international market research, product adaptation, pricing strategies, promotion, channels of distribution, and marketing organization. Focus is first on export marketing and then on multinomial marketing.



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