COMM 420 - Advanced Topics in Mass Media

Credit(s): 6 credits for students who began the program Prior to Spring 2019 / 3 credits for students who began the program in Spring 2019 and Fall 2019
Prerequisite(s): ENGL 287 and an intermediate level Communications course.
This advanced seminar focuses on topics related to the interplay among media organizations and other institutions of social power. Topics include the effects of different forms of mass media (broadcast, film, print), who controls that form of media and the effect of that control on planners, what media should be considered when marketing different products and services, and the uses of media in developing a marketing plan for an organization. Students will read and discuss research pertinent to these topics in media studies. Students will develop and evaluate a media campaign on the context of an organization’s social and economic goals.

Only open to students in the B.A. Liberal Arts and Sciences program.