ECON 210 - Bus Presentations & Branding

Credit(s): 3
3 hours lecture, 3 hours contact
Course Description:
This course develops advanced communication competencies necessary for leadership and career success in today’s digitally driven and highly scrutinized business environment. Students explore the strategic use of persuasive communication to present business ideas, brand concepts, and professional identities across multiple media platforms. Integrating principles from marketing communication, digital branding, and organizational behavior, students gain skills in both business presentation and personal brand management.
Through real-world simulations, collaborative projects, and interaction with live business cases, students will design and deliver compelling presentations tailored to diverse audiences, including clients, investors, and employers. They will also build and refine personal branding assets, such as professional bios, LinkedIn profiles, elevator pitches, and mock interviews, while developing a critical awareness of ethical, cultural, and psychological factors in persuasive communication.