MEDA 255 - Creative Advertising

Credit(s): 3
3 hours lecture, 3 hours contact
Cross-Listed With: COMM 255
Prerequisite(s): ENGL 111
A hands-on course that first examines the functions of advertising and h ow advertising is created, then has students write, develop, and produce advertising scripts for television and radio. The course also provides students with a behind-the-scenes look at corporate advertising.