COMM 450 - Intergrated Comm Strategies

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): ENGL 112, COMM 252, COMM 398
(Formerly titled: Studio: The Advanced Practice of Public Relations) This course introduces the student to professional public relations agency work: planning and preparing proposals, campaigns, collateral material, editorial layouts, advertising storyboards, radio and television spots on behalf of a client or company. Students will rotate agency roles such as account manager and creative director while practicing their knowledge of design, campaign development and execution, media relations, special event planning, and publicity writing to assist community businesses and organizations with their communications initiatives. Issues that arise from client cultivation and negotiation (pricing, work product, project management, copyright) will also be covered.

This is the Core Course for the Communication Studies program. For more information on the Core Course, click here.