May 28, 2024  
Mercy College 2022-2023 Undergraduate Catalog 
    
Mercy College 2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 398 - Communication Research


Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): ENGL 111  
This course examines the use of research techniques, measurement tools and resources to inform corporate communication planning and programming decisions. The course focuses on types, sources and uses of primary and secondary data, examines methods of conducting research, and reviews processes used in the corporate communications profession to evaluate program success and performance.



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