Business Administration, Marketing Specialization, B.S.

Abdel-Kader Ben-Mohamed, Ph.D., Chair
212-968-3207
abenmohamed@mercy.edu

(Note: Courses also offered online)

Bachelor of Science

General Liberal Arts and Sciences
General Education Requirements*	60 credits

Core and Specialization
Business Core	30 credits
Specialization	18 credits
Open Electives	12 credits
Total	120 credits

*ECON 125 , ECON 220 , ECON 221 , and ECON 230 , MATH 116 and MATH 120 /CISC 120 or MATH 131 /CISC 131 are Prerequisites for the major and must be used to fulfill general education requirements.

Students who choose the major concentration in Business Administration with a specialization in Marketing must complete:

Business Administration Core

Specialization

There is a 15-credit residency requirement in the major, which must be satisfied by Business Administration courses numbered 295 or above, or Accounting courses numbered 240 or above.

Students who do not have full-time jobs should try to use their open electives for internship.

Earn Twelve credits from any of the seven courses below:
INBU 375 - International Marketing
MKTG 344 - Advertising
MKTG 345 - Digital Marketing
MKTG 348 - Art of Selling (formerly “Sales Management”)
MKTG 350 - Media and Entertainment Marketing (formerly “Entertainment Marketing”)
MKTG 397 - Independent Study in Marketing
(with requisite approvals) Credits / Units: 1-3
MKTG 442 - Marketing Strategy and Branding (formerly “Marketing Management”)
And also complete:
MKTG 450 - Applied Research Analysis in Marketing (mandatory for specialization)
MGMT 460 - Strategic Management (cc) (senior-level cap- stone course — mandatory)

Open Electives

Any four courses