Oct 09, 2024  
Mercy College 2020-2021 Undergraduate Catalog 
    
Mercy College 2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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COMM 398 - Communication Research Methods


Credit(s): 3
Prerequisite(s): ENGL 111  
This course examines the use of research techniques, measurement tools and resources to inform corporate communication planning and programming decisions. The course focuses on types, sources and uses of primary and secondary data, examines methods of conducting research, and reviews processes used in the corporate communications profession to evaluate program success and performance.



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