MKTG 750 - Marketing Seminar

Credit(s): 3
Prerequisite(s): Prerequisites for MBA Marketing concentration students only: MBAA 501 , MBAA 502 , MBAA 507 , MBAA 601 , MBAA 602 and MBAA 604 or ACCT 742 or HLCR 720 .

Analysis of processes that shape marketing policy to maintain profitable operations. Emphasis upon the utilization of planning theory, game theory and decision-making. Application of these techniques will be illustrated by cases and actual marketing problems of companies.