MKTG 710 - Management of Marketing Operations

Credit(s): 3
Prerequisite(s): Prerequisites for MBA Marketing concentration students only: MBAA 501 , MBAA 502 , MBAA 507 MBAA 601 , MBAA 602 and MBAA 604 or ACCT 742 or HLCR 720 .

An analysis of the marketing process including formulation of policies; planning, organizing, directing, and coordinating the activities of marketing functions; review of the relation of marketing research; consumer motivation study; advertising; and selling. The case study approach is used.