MKTG 704 - Futuristic Marketing

Credit(s): 3
Prerequisite(s): Prerequisites for MBA Marketing concentration students only: MBAA 501 , MBAA 502 , MBAA 507 , MBAA 601 , MBAA 602 and MBAA 604 or ACCT 742 or HLCR 720 .

This course discusses forecasting techniques and methods used for evaluation of marketplace conditions and trends. Products and services selected by students are analyzed for comparative growth patterns. Major emphasis is placed on promoting marketing performance by assessing marketing strategies that exploit current marketplace conditions.