MGMT 708 - Management of Technology and Product Innovation

Credit(s): 3
Prerequisite(s): Prerequisites for MBA Management concentration students only: MBAA 501 , MBAA 502 , MBAA 507 , MBAA 601 , MBAA 602 and MBAA 604 or ACCT 742 or HLCR 720 .

Survey of innovation technology, management theory, and entrepreneurship within an organization. Topics include opportunities and threats, technological forecasting, evaluation of new products and services, the management of new research and developments, stimulating creativity, economic evaluation of research products, organizational characteristics, and estimating and controlling research and development costs. (course can be used to meet either Management or Marketing concentration requirement)