INBU 705 - International Marketing

Credit(s): 3
Prerequisite(s): MBAA 501, MBAA 502, MBAA 507, MBAA 601, MBAA 602 and MBAA 604 or ACCT 742 or HLCR 720.

The study and analysis of the special problems of marketing in the international marketplace. Marketing problems of overseas subsidiaries of multinational firms are explored, as well as the importing and exporting activities of domestic firms. This course may also be used towards a concentration in Marketing.