ANLC 771 - Customer Analytics

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): MBAA 601, ANLC 751
Customer Analytics is designed to ensure that students understand how different data sources and methodologies are used to drive customer acquisition, retention, and growth. Students will gain an applied understanding of how and why data is used to understand customer journeys, attitudinal and behavioral segmentations and targeting, and customer lifetime value. Integration of digital sources, CRM data, and other emerging technologies/data sources in customer analytics will prepare students to manage the vast ecosystem of data used to understand and market to customers.