ENTR 300 - Intro to Entrepreneurship

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): MGMT 225; MKTG 220.
This course is the foundation course in the Entrepreneurship specialization. It presents a progressive model of Entrepreneurship which emphasizes the need for entrepreneurs to test the viability of their innovative ideas prior to writing a formal business plan. Given today’s highly complex and dynamic global environment where resource scarcity is placing added time pressures on industries, markets and individuals, entrepreneurs are being asked to provide evidence of their products, services, and or technology’s ability to add value without requiring their investors to wade through formal, and often lengthy business plans.