COMM 154 - Promotional Writing

Credit(s): 3
3 hours lecture, 3 hours contact
Cross-Listed With: MEDA 154
Prerequisite(s): ENGL 111.
This course covers the variety of persuasive writing forms and techniques used by the public relations professional to invite media coverage of corporate/client events and activities, to promote awareness and use of products and services, and to encourage consumer/audience support of corporate issues. Students will learn how to prepare press releases, pitch letters, press kits, public service announcements and copy for brochures and promotional materials.