COMM 244 - Social Media Strategy

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): ENGL 112
This course is designed to equip students with the knowledge and skills required to create, implement, and evaluate successful social media strategies for businesses, organizations, and personal brands. This course explores the dynamic world of social media, examining its impact on communication, marketing, and public relations while emphasizing ethical considerations and best practices. Throughout the semester, students will delve into the intricacies of various current and emerging social platforms to understand their unique features, algorithms, and target audiences. By analyzing real-world case studies and engaging in hands-on projects, students will learn to craft compelling content, develop targeted campaigns, and utilize analytical tools to measure performance and optimize results.