POLS 270 - Role of Media in Politics

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): An intermediate level course in communications and social sciences.
This course examines the role of media in the electoral process. Students will analyze the process of polling and its influence on policy initiatives as they emerge as campaign issues. In addition students will analyze communication strategies used to build consensus or undermine political campaigns as well as the use of “spin” in political discourse. Finally, students will assess the role of new media formats such as the Internet and the World Wide Web in relation to political campaigning.

Only open to students in the B.A. Liberal Arts and Sciences program.