May 27, 2024  
Mercy University 2023-2024 Undergraduate Catalog 
    
Mercy University 2023-2024 Undergraduate Catalog
Add to Portfolio (opens a new window)

COMM 154 - Promotional Writing


Credit(s): 3
3 hours lecture, 3 hours contact
Cross-Listed With: MEDA 154  
Prerequisite(s): ENGL 111 .
This course covers the variety of persuasive writing forms and techniques used by the public relations professional to invite media coverage of corporate/client events and activities, to promote awareness and use of products and services, and to encourage consumer/audience support of corporate issues. Students will learn how to prepare press releases, pitch letters, press kits, public service announcements and copy for brochures and promotional materials.



Add to Portfolio (opens a new window)