ANLC 250 - Intro Data Analytics

Credit(s): 3
3 hours lecture, 3 hours contact
Corequisite(s): MGMT 255 or ACCT 261
Introduction to Data Analytics is designed to ensure that students can utilize and think critically with data to inform business strategy. Development of analytical plans highlight students’ abilities to succinctly hone in on business questions that data can effectively inform, what data sources and methodologies are essential to informing specific business questions, how the data will be transformed into meaningful insights, how it will be communicated with others to drive action, and anticipated outcomes of use. Students will have an applied understanding of why data is used to answer strategic business questions – asking the right questions, setting proper objectives, and achieving meaningful outputs. Students will also gain applied knowledge of how data is utilized to make strategic business decisions by understanding the “what” (absolute value of data), “so what” (underlying implications) and the “now what” (executional excellence).