COMM 120 - Introduction to Mass Media

Credit(s): 3-6
3-6 hours lecture, 3-6 hours contact
This seminar introduces the role, principles, functions and responsibilities of the mass media and their interrelationship with the social environment (people, institutions, ideas). The seminar focuses on newspapers, magazines, radio and television media with an examination of their programming, ratings, sponsorship and overall presentations to viewers, listeners and readers. The following questions provide a basis for the examination: How are news programs produced and what information is selected for presentation to the public? How does the media address issues of concern to various communities and interest groups? How does advertising serve as a catalyst in the decisions of consumers? What are the marketing techniques used to attract specific groups, i.e. women, children, minorities, families? A Life Arts Project is required.

Only open to students in the B.A. Liberal Arts and Sciences program.