MKTG 450 - Applied Res Analysis in MKT

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): ENGL 112; any 3 Marketing specialization courses and Program Director Approval.
This senior-level course is the marketing capstone for those students specializing in marketing. The course examines market structures and marketing research techniques that are used to identify and assess opportunities. Students use these techniques to assess markets, select products or services, meet the needs of targeted customers, and develop appropriate marketing strategies. The course emphasizes the value of making connections between fields in order to identify market trends. Students should complete 3 of their specialization courses before registering for MKTG 450.