MKTG 350 - Media and Entertainment

Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): MKTG 220.
Upon completion of this class, students will have a solid understanding of how marketers and media/content suppliers develop effective strategies, leveraging omni-channel platforms. In addition to traditional media this probes utilizing branded entertainment and other content-driven platforms in pursuit of reaching today’s consumers through multiple touch-points at home, at work and throughout the marketplace.