Feb 27, 2024  
Mercy College 2022-2023 Undergraduate Catalog 
    
Mercy College 2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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INBU 375 - International Marketing


Credit(s): 3
3 hours lecture, 3 hours contact
Prerequisite(s): MKTG 220 , INBU 250 .
The international dimensions of marketing. Topics include: the international environment of international marketing, international market research, product adaptation, pricing strategies, promotion, channels of distribution, and marketing organization. Focus is first on export marketing and then on multinomial marketing.



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