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Sep 07, 2024
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INBU 375 - International Marketing Credit(s): 3 3 hours lecture, 3 hours contact Prerequisite(s): MKTG 220 , INBU 250 . The international dimensions of marketing. Topics include: the international environment of international marketing, international market research, product adaptation, pricing strategies, promotion, channels of distribution, and marketing organization. Focus is first on export marketing and then on multinomial marketing.
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