PUAD 630 - Public Relations Campaigns and Strategies for Non-Profits

Credit(s): 3
Students will study the basics of planning, preparation, execution and management of public relations campaigns with an emphasis on nonprofit organizations through research, discussion, and hands-on activities. Study will culminate in the students’ constructing and presenting a public relations campaign, which requires successful analysis of public opinion, and understanding the goals of the non-profit they choose. Students will develop programs of action and communication to achieve public understanding, establish objectives and install evaluation techniques to measure the impact of their PR efforts.