Aug 18, 2022  
Mercy College 2020-2021 Graduate Catalog 
    
Mercy College 2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 710 - Management of Marketing Operations


Credit(s): 3
Prerequisite(s): MBAA 602  

     
An analysis of the marketing process including formulation of policies; planning, organizing, directing, and coordinating the activities of marketing functions; review of the relation of marketing research; consumer motivation study; advertising; and selling. The case study approach is used.



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