Aug 18, 2022  
Mercy College 2020-2021 Graduate Catalog 
    
Mercy College 2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 704 - Futuristic Marketing


Credit(s): 3
Prerequisite(s): MBAA 602 

     
This course discusses forecasting techniques and methods used for evaluation of marketplace conditions and trends. Products and services selected by students are analyzed for comparative growth patterns. Major emphasis is placed on promoting marketing performance by assessing marketing strategies that exploit current marketplace conditions.



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