Aug 18, 2022  
Mercy College 2020-2021 Graduate Catalog 
    
Mercy College 2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 702 - Marketing Research


Credit(s): 3
Prerequisite(s): MBAA 602 

       
Examination of information requirements for marketing decisions. Particular emphasis is placed on the development of cost and benefit analytical tools for evaluating various marketing information systems designs. Other topics include the design of surveys and experiments, decision models, and performance criteria.



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