Apr 19, 2024  
Mercy College 2020-2021 Graduate Catalog 
    
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Mercy College 2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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INBU 705 - International Marketing

Credit(s): 3
Prerequisite(s): MBAA 602 . 

     
The study and analysis of the special problems of marketing in the international marketplace. Marketing problems of overseas subsidiaries of multinational firms are explored, as well as the importing and exporting activities of domestic firms. This course may also be used towards a concentration in Marketing.


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