Aug 18, 2022  
Mercy College 2020-2021 Graduate Catalog 
    
Mercy College 2020-2021 Graduate Catalog [ARCHIVED CATALOG]

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MBAA 504 - Marketing Systems


Credit(s): 3
(For M.S. Accounting Students Only). Survey analysis of the operations of marketing systems. The course emphasizes strategic planning, coordination, and adaptation of marketing operations to opportunities in profit and non-profit organizations. Focus is placed upon the principal decision components of national and international marketing including product development, promotion, pricing and distribution. Case studies are extensively employed.



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