MKTG 708 - Industrial Marketing

Credit(s): 3
Prerequisite(s): Prerequisites for MBA Marketing concentration students only: MBAA 501 , MBAA 502 , MBAA 507 , MBAA 601 , MBAA 602 and MBAA 604 or ACCT 742 or HLCR 720 .

Analysis of current marketing practices for manufacturers and suppliers of services to industrial and government markets. Emphasis is placed on highly specialized and technical products.