MKTG 702 - Marketing Research

Credit(s): 3
Prerequisite(s): Prerequisites for MBA Marketing concentration students only: MBAA 501 , MBAA 502 , MBAA 507 , MBAA 601 , MBAA 602 , and MBAA 604 or ACCT 742 or HLCR 720 .

Examination of information requirements for marketing decisions. Particular emphasis is placed on the development of cost and benefit analytical tools for evaluating various marketing information systems designs. Other topics include the design of surveys and experiments, decision models, and performance criteria.