Mar 29, 2024  
Mercy College 2019-2020 Undergraduate Catalog 
    
Mercy College 2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 445 - Market Assessment


Credit(s): 3
This course examines market structures and marketing research techniques that are used to identify and assess opportunities Students use these techniques to assess markets, select products or services to meet the needs of targeted customers, and develop appropriate marketing strategies. The course emphasizes the value of making connections between fields in order to identify market trends. (Opened only to Organizational Management students.)



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