MKTG 445 - Market Assessment

Credit(s): 3
3 hours lecture, 3 hours contact
This course examines market structures and marketing research techniques that are used to identify and assess opportunities Students use these techniques to assess markets, select products or services to meet the needs of targeted customers, and develop appropriate marketing strategies. The course emphasizes the value of making connections between fields in order to identify market trends. (Opened only to Organizational Management students.)