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May 03, 2024
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MKTG 709 - Product Development Strategy Credit(s): 3 3 hours lecture, 3 hours contact Prerequisite(s): MBAA 602 . The management of the product mix is under study. New product decisions play a dominant role in the formation of a corporate strategy. The course presents an analytical approach to new-product decisions. Covered are product policy considerations, new-product search and evaluation, economic analysis, and the factors leading to the decision to market, test market or discontinue a product.
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