Jan 24, 2022  
Mercy College 2021-2022 Graduate Catalog 
    
Mercy College 2021-2022 Graduate Catalog
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ANLC 771 - Customer Analytics


Credit(s): 3
Prerequisite(s): MBAA 601  
Customer Analytics is designed to ensure that students understand how different data sources and methodologies are used to drive customer acquisition, retention, and growth. Students will gain an applied understanding of how and why data is used to understand customer journeys, attitudinal and behavioral segmentations and targeting, and customer lifetime value. Integration of digital sources, CRM data, and other emerging technologies/data sources in customer analytics will prepare students to manage the vast ecosystem of data used to understand and market to customers. 



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